Nuwe resepte

Starbucks bevind hom op die een of ander manier in 'n geweerdebat

Starbucks bevind hom op die een of ander manier in 'n geweerdebat

Dit lyk natuurlik nie asof dit hul besigheid beïnvloed nie

Alhoewel Starbucks net 'n koffieketting is, raak hulle beslis betrokke by politieke debatte. Na homoseksuele huwelike onderskryf verlede maand het USA Christian Ministries besluit om die koffiewinkel te boikot.

Nou boikot die National Gun Victims Action Council (NGVAC) die megaketting met die pakkende slagspreuk, "BREW not BULLETS: Say no to Starbucks Boycott."

Starbucks is op die een of ander manier by die debat ingesleep omdat hulle die plaaslike wette uitgestel het en kliënte bedien het met geregistreerde vuurwapens wanneer die wet dit toelaat.

"Starbucks respekteer die sienings van ons kliënte en erken dat daar 'n beduidende en opregte passie is rondom hierdie kwessie ... Terwyl die openbare debat oor hierdie kwessie voortduur, moedig ons kliënte en voorspraakgroepe van beide kante aan om hul insette met hul openbare amptenare te deel, 'het die maatskappy in 'n amptelike verklaring.

Intussen meen die NGVAC dat "toelaat dat gewere in duisende van hul winkels gedra word, almal se risiko aansienlik verhoog om 'n slagoffer van geweergeweld te word" Elliot Fineman, Uitvoerende hoof van die NGVAC, gesê.

Natuurlik is daar nou 'n terugslag teen die boikot, met wapeneienaars wat 'Ek is mal oor gewere en koffiehemde, en beloof om vandag Starbucks te besoek om hul ondersteuning te betoon.

"Geweer -eienaars NATIONWIDE moet hul plaaslike Starbucks ondersteun en bedank dat hulle goeie drankies bedien het en nie by die geweerdebat betrokke geraak het nie," het die Facebook groep sê.

Intussen berig MSN dit Starbucks aandele was redelik plat, wat beteken dat beleggers nie dink dat hierdie eendaagse boikot enigiets sal beïnvloed nie.

Die Daily Byte is 'n gereelde rubriek wat handel oor interessante voedselnuus en neigings regoor die land. Klik hier vir vorige kolomme.


Starbucks Baristas om kliënte te sukkel oor ‘Race Relations ’

Fortuin berig oor wat moontlik die ergste inskrywing in die lang geskiedenis van slegte korporatiewe idees kan wees, terwyl die koffieketting van Starbucks 'n inisiatief vir 'n goeie verhouding aankondig, wat barista's sal insluit wat rassisme ondervind:

Starbucks het 'n volledige bladsy -advertensie in die New York Times Sondag - 'n skerp, swart bladsy met 'n klein onderskrif "Sal ons oorwin?" in die middel, en die woorde "RaceTogether" met die logo van die onderneming, regs onder. Die advertensie, tesame met 'n soortgelyke een Maandag in USA Today, is deel van 'n inisiatief wat hierdie week deur die koffiewinkelketting geloods is om gesprekke en debat oor die wedloop in Amerika te stimuleer deur werknemers aan te moedig om met kliënte te skakel oor die onderwerp wat gereeld onder die knoppies lê.

Vanaf Maandag het Starbucks -barista's die opsie om kliënte te bedien om koppies te gee waarop hulle die woorde "Race Together" geskryf het en 'n bespreking oor ras begin. Hierdie Vrydag word elke eksemplaar van USA Today- met 'n daaglikse druk van byna 2 miljoen en 'n vennoot van Starbucks in hierdie inisiatief - sal die eerste in 'n reeks insetsels bevat met inligting oor rasseverhoudinge, insluitend 'n verskeidenheid perspektiewe op ras. Starbucks -koffiewinkels sal die insetsel ook voorraad hou.

In 'n video wat Starbucks se byna 200 000 werkers toespreek, waarvan 40% lede is van 'n rasseminderheid, het [Starbucks se uitvoerende hoof, Howard] Schultz die idee dat ras 'n te warm onderwerp vir Starbucks is, verwerp.

'Ek verwerp dit. Ek verwerp dit heeltemal, ”het hy in die video -adres gesê. 'Dit is 'n emosionele kwessie. Maar dit is so uiters belangrik vir die land, 'het hy voortgegaan en daarop gewys dat die Verenigde State' soveel beter 'is as wat die huidige toestand van rasseverhoudinge voorstel.

Daar sal wees geen uitkomkans uit die politiek in Amerika, goeie burgers. U bewussyn sal verhoog word elke keer as u in 'n kamer instap, 'n pakket uitpak, 'n kommunikasie -toestel gebruik of selfs 'n koppie koffie neem. Geniet u aand se rus terwyl u kan, totdat linkses 'n manier uitvind om politieke boodskappe in u drome te straal.

Dit klink soos 'n strategie om Starbucks ’-voorraad in die vuil te slaan, miskien is die verborge agenda om kliënte weg te dryf, sodat hulle 'n paar winkels wat hulle in hul oor-uitbreidingsopwekking opgegooi het, kan afsluit en die verliese kan afskryf. Selfs die daad om kliënte 'n beker met rasboodskappe te gee met die hand geskryf op hulle gaan mense ongemaklik laat voel, wat vermoedelik die punt van die oefening is. Dit sou erg genoeg wees as hierdie slagspreuke vooraf op die houers gedruk is, maar deur dit met die hand te skryf, word dit 'n persoonlike aanval van die barista op die klant. roep jou uit.

As die baristas begin verbaal om kliënte te sukkel om 'n gesprek oor ras te begin met mense wat net 'n koppie koffie en 'n Deense wil hê om hul besige dag aan die gang te kry, sal hierdie inisiatief uiteindelik duisend video's op YouTube plaas, maar min van hulle vleiend na Starbucks. Sommige van die kliënte gaan meer wees as net vererg deur hinderlaagkonfrontasies oor hierdie “ emosionele kwessie. ”

Die Fortuin In die artikel word verder gesê dat Starbucks hierdie idee uitgedink het ná 'n paar maande se konsultasies met werknemers wat in Desember begin het, deels as gevolg van protesoptredes wat verskeie Amerikaanse stede ontwrig het nadat groot juries geweier het om wit polisiebeamptes aan te kla by die moord op 18 -jarige Michael Brown in Ferguson, Mo., naby St. Louis, en 43-jarige Eric Garner in Staten Island, NY ”

Beteken dit dat die gesprekke oor wedloop ” wat hulle saam met chai lattes sal bedien, insluitend die verduideliking van die besluit van die groot jurie in Ferguson heeltemal korrek, volgens elke ontleding tot en met Eric Holder se departement van justisie? Sal hulle gesprekke aan die gang sit met mense wat T-hemde dra en#8220Hands Up, Moenie skiet nie? ” om hulle te tugtig omdat hulle 'n doelbewuste leuen versprei het wat deur rasgebaseerde opportuniste vervaardig is?

Dit sal nie lank neem voordat die oorblywende kliëntebasis van Starbucks en#8217 begin kla dat barista-geïnisieerde rengesprekke op die een of ander manier skuins is nie. Dit sal nie lank duur voordat die eerste klant sê dat hy dink daar is algeheel groot vordering in rasseverhoudinge nie, en 'n woedende barista slaan 'n blik op hom of 'n kliënt en bederf die hele kafee met 'n woedende harangue. eskaleer tot 'n geveg of iemand staar na die handgeskrewe koffiekoppie en vra die kafee-personeel in 'n toon van amper beheerde woede, en noem u my 'n rassis? ” En hulle sal waarskynlik nie kry nie deur die eerste week van hierdie dwase idee voordat ontstoke klante na die barista's begin skree na die sosiologie-lesings van die laerskool en net die verdomde koffie gooi.

Fortuin noem 'n paar van die ander politieke twis waarmee Starbucks vasgevang is, insluitend die berugte ope brief van 2013 aan wapeneienaars waarin hulle gevra word om nie hul wapens in die winkel in te bring nie, $ 5 -armbande verkoop om geld in te samel vir “U.S. werkskepping, ” en 'n belofte om 10 000 veterane en hul eggenote oor vyf jaar aan te stel. Wat 'n mens ook al dink van die inisiatiewe – ek vermoed dat president Obama dit nie gedeel het nie, soos werke wat gereed is vir graaf, en dat hy die res van ons gedwing het om met Starbucks-bestuur op te betaal. stil. Hulle het kliënte nie ongemaklik laat voel nie, afgesien van miskien 'n paar barista's wat meegesleur is deur die verkoop van die armbande van werke. ”

Rasseverhoudinge, aan die ander kant, is inherent aggressief onderwerp. Dit is selde voer vir kort, optimistiese besprekings. Een van die belangrike lesse om uit die gemors van Ferguson te leer, is dat rasseverhoudinge op die ergste moontlike wyse gepolitiseer is en dat vyande doelbewus aangewakker word deur oneerlike operateurs wat finansieel en polities baat by onrus.

Goeie mense van elke etniese agtergrond wat nie rassisties is nie geringste voel tog senuweeagtig en verdedigend oor die kwessie. Selfs as die barista en 'n spesifieke klant oog-tot-oog oor die kwessie sien, is daar 'n goeie kans dat ander kliënte binne hoorafstand dit nie sal doen nie. Georganiseerde drukgroepe sal agterkom dat Starbucks 'n uitstekende manier is om 'n kamera-gereed toneel te veroorsaak, en as die bestuur hul gedrag aanstootlik vind, sal hulle met aansienlike regverdiging kan sê dat hulle net kom deelneem het aan die 'n groot rassebespreking beweer die korporasie dat dit 'n gasheer is.

Wat die gemiddelde Joe betref, wat net sy koppie duur Joe wil hê, sal hy óf met sy skouers sak en begin met voorbereide opmerkings wat hy kan mompel om die barista van sy rug af te kry, óf hy sal koffie by 'n onderneming kry dit behandel hom nie soos 'n laboratoriumrot in 'n bewussynsverhogende eksperiment nie. Miskien begin sommige vinnig denkende restaurantkettings hulself adverteer as vreedsame politiekvrye sones waar mense maaltye en drankies kan geniet sonder om uit elke hoek getrou te word.


Starbucks Baristas om kliënte te sukkel oor ‘Race Relations ’

Fortuin berig oor wat moontlik die ergste inskrywing in die lang geskiedenis van slegte korporatiewe idees kan wees, terwyl die koffieketting van Starbucks 'n inisiatief vir 'n goeie verhouding aankondig, wat barista's sal insluit wat rassisme ondervind:

Starbucks het 'n volledige bladsy -advertensie in die New York Times Sondag - 'n skerp, swart bladsy met 'n klein onderskrif "Sal ons oorwin?" in die middel, en die woorde "RaceTogether" met die logo van die onderneming, regs onder. Die advertensie, tesame met 'n soortgelyke een Maandag in USA Today, is deel van 'n inisiatief wat hierdie week deur die koffiewinkelketting geloods is om gesprekke en debat oor die wedloop in Amerika te stimuleer deur werknemers aan te moedig om met kliënte te skakel oor die onderwerp wat gereeld onder die knoppies lê.

Vanaf Maandag het Starbucks -barista's die opsie om kliënte te bedien om bekers te oorhandig waarop hulle die woorde "Race Together" met die hand geskryf het en 'n bespreking oor ras begin. Hierdie Vrydag word elke eksemplaar van USA Today- met 'n daaglikse druk van byna 2 miljoen en 'n vennoot van Starbucks in hierdie inisiatief - sal die eerste in 'n reeks insetsels bevat met inligting oor rasseverhoudinge, insluitend 'n verskeidenheid perspektiewe op ras. Starbucks -koffiewinkels sal die insetsel ook in voorraad hê.

In 'n video wat Starbucks se byna 200 000 werkers toespreek, waarvan 40% lede is van 'n rasseminderheid, het [Starbucks se uitvoerende hoof, Howard] Schultz die idee dat ras 'n te warm onderwerp vir Starbucks is, verwerp.

'Ek verwerp dit. Ek verwerp dit heeltemal, ”het hy in die video -adres gesê. 'Dit is 'n emosionele kwessie. Maar dit is so uiters belangrik vir die land, 'het hy voortgegaan en daarop gewys dat die Verenigde State' soveel beter 'is as wat die huidige toestand van rasseverhoudinge voorstel.

Daar sal wees geen uitkomkans uit die politiek in Amerika, goeie burgers. U bewussyn sal verhoog word elke keer as u in 'n kamer instap, 'n pakket uitpak, 'n kommunikasie -toestel gebruik of selfs 'n koppie koffie neem. Geniet u aand se rus terwyl u kan, totdat linkses 'n manier uitvind om politieke boodskappe in u drome te straal.

Dit klink soos 'n strategie om Starbucks ’-voorraad in die vuil te slaan, miskien is die verborge agenda om kliënte weg te dryf, sodat hulle 'n paar winkels wat hulle in hul oor-uitbreidingsopwekking opgegooi het, kan afsluit en die verliese kan afskryf. Selfs die daad om kliënte 'n beker met rasboodskappe te gee met die hand geskryf op hulle gaan mense ongemaklik laat voel, wat vermoedelik die punt van die oefening is. Dit sou erg genoeg wees as hierdie slagspreuke vooraf op die houers gedruk is, maar deur dit met die hand te skryf, word dit 'n persoonlike aanval van die barista op die kliënt. roep jou uit.

As die baristas begin verbaal om kliënte te sukkel om 'n gesprek oor ras te begin met mense wat net 'n koppie koffie en 'n Deense wil hê om hul besige dag aan die gang te kry, sal hierdie inisiatief uiteindelik duisend video's op YouTube plaas, maar min van hulle vleiend na Starbucks. Sommige van die kliënte gaan meer wees as net vererg deur hinderlaagkonfrontasies oor hierdie “ emosionele kwessie. ”

Die Fortuin in die artikel word verder gesê dat Starbucks hierdie idee uitgedink het ná 'n paar maande se konsultasies met werknemers wat in Desember begin het, deels as gevolg van protesoptredes wat verskeie Amerikaanse stede ontwrig het nadat groot juries geweier het om wit polisiebeamptes aan te kla by die moord op 18 -jarige Michael Brown in Ferguson, Mo., naby St. Louis, en 43-jarige Eric Garner in Staten Island, NY ”

Beteken dit dat die gesprekke oor wedloop ” wat hulle saam met chai lattes sal bedien, insluitend die verduideliking van die besluit van die groot jurie in Ferguson heeltemal korrek, volgens elke analise tot en met Eric Holder se departement van justisie? Sal hulle gesprekke aan die gang sit met mense wat T-hemde dra en#8220Hands Up, Don't Shoot? ” om hulle te tugtig omdat hulle 'n doelbewuste valsheid versprei het wat deur rasiste-kansvatters versprei is?

Dit sal nie lank neem voordat die oorblywende kliëntebasis van Starbucks en#8217 begin kla dat barista-geïnisieerde rengesprekke op die een of ander manier skuins is nie. Dit sal nie lank duur voordat die eerste klant sê dat hy dink daar is algeheel groot vordering in rasseverhoudinge nie, en 'n woedende barista slaan 'n blik op hom of 'n kliënt wat die hele kafee bederf met 'n kwaai harangue, wat dalk net eskaleer tot 'n geveg of iemand staar na die handgeskrewe koffiekoppie en vra die kafee-personeel in 'n toon van amper beheerde woede, en noem u my 'n rassis? ” En hulle sal waarskynlik nie kry nie deur die eerste week van hierdie dwase idee voordat ontstoke klante na die barista's begin skree na die sosiologie-lesings van die laerskool en net die verdomde koffie gooi.

Fortuin noem 'n paar van die ander politieke twis waarmee Starbucks vasgevang is, insluitend die berugte ope brief van 2013 aan wapeneienaars waarin hulle gevra word om nie hul wapens in die winkel in te bring nie, $ 5 -armbande verkoop om geld in te samel vir “U.S. werkskepping, ” en 'n belofte om 10 000 veterane en hul eggenote oor vyf jaar aan te stel. Wat 'n mens ook al dink van die inisiatiewe –, ek dink president Obama het dit nie gedeel nie, soos skopklaar werk en les wat hy die res van ons gedwing het om met Starbucks-bestuur op te betaal. stil. Hulle het kliënte nie ongemaklik laat voel nie, afgesien van miskien 'n paar barista's wat meegesleur is deur die verkoop van die armbande van werke. ”

Rasseverhoudinge, aan die ander kant, is inherent aggressief onderwerp. Dit is selde voer vir kort, optimistiese besprekings. Een van die belangrike lesse om uit die gemors van Ferguson te leer, is dat rasseverhoudinge op die ergste moontlike wyse gepolitiseer is en dat vyande doelbewus aangewakker word deur oneerlike operateurs wat finansieel en polities baat by onrus.

Goeie mense van elke etniese agtergrond wat nie rassisties is nie geringste voel tog senuweeagtig en verdedigend oor die kwessie. Selfs as die barista en 'n spesifieke kliënt oog-tot-oog kyk oor die probleem, is daar 'n goeie kans dat ander kliënte binne hoorafstand dit nie sal doen nie. Georganiseerde drukgroepe sal agterkom dat Starbucks 'n uitstekende manier is om 'n kamera-gereed toneel te veroorsaak, en as die bestuur hul gedrag aanstootlik vind, kan hulle met aansienlike regverdiging sê dat hulle net kom deelneem het aan die 'n groot rassebespreking beweer die korporasie dat dit 'n gasheer is.

Wat die gemiddelde Joe betref, wat net sy koppie duur Joe wil hê, sal hy óf met sy skouers sak en begin met voorbereide opmerkings wat hy kan mompel om die barista van sy rug af te kry, óf hy sal sy koffie by 'n onderneming kry dit behandel hom nie soos 'n laboratoriumrot in 'n bewussynsverhogende eksperiment nie. Miskien begin sommige vinnig denkende restaurantkettings hulself adverteer as vreedsame politiekvrye sones waar mense maaltye en drankies kan geniet sonder om uit elke hoek getrou te word.


Starbucks Baristas om kliënte te sukkel oor ‘Race Relations ’

Fortuin berig oor wat moontlik die ergste inskrywing in die lang geskiedenis van slegte korporatiewe idees kan wees, terwyl die koffieketting van Starbucks 'n inisiatief vir 'n goeie verhouding aankondig, wat barista's sal insluit wat rassisme ondervind:

Starbucks het 'n volledige bladsy -advertensie in die New York Times Sondag - 'n skerp, swart bladsy met 'n klein onderskrif "Sal ons oorwin?" in die middel, en die woorde "RaceTogether" met die logo van die onderneming, regs onder. Die advertensie, tesame met 'n soortgelyke een op Maandag in USA Today, is deel van 'n inisiatief wat hierdie week deur die koffiewinkelketting geloods is om gesprekke en debat oor die wedloop in Amerika aan te wakker deur werknemers aan te moedig om met kliënte te skakel oor die meerjarige onderwerp met knoppies.

Vanaf Maandag het Starbucks -barista's die opsie om kliënte te bedien om bekers te oorhandig waarop hulle die woorde "Race Together" met die hand geskryf het en 'n bespreking oor ras begin. Hierdie Vrydag word elke eksemplaar van USA Today- met 'n daaglikse druk van byna 2 miljoen en 'n vennoot van Starbucks in hierdie inisiatief - sal die eerste in 'n reeks insetsels bevat met inligting oor rasseverhoudinge, insluitend 'n verskeidenheid perspektiewe op ras. Starbucks -koffiewinkels sal die insetsel ook voorraad hou.

In 'n video wat Starbucks se byna 200 000 werkers toespreek, waarvan 40% lede is van 'n rasseminderheid, [Howard] se uitvoerende hoof van Starbucks, ontken hy die idee dat ras 'n te warm onderwerp vir Starbucks is om aan te pak.

'Ek verwerp dit. Ek verwerp dit heeltemal, ”het hy in die video -adres gesê. 'Dit is 'n emosionele kwessie. Maar dit is so uiters belangrik vir die land, 'het hy voortgegaan en daarop gewys dat die Verenigde State' soveel beter 'is as wat die huidige toestand van rasseverhoudinge voorstel.

Daar sal wees geen uitkomkans uit die politiek in Amerika, goeie burgers. U bewussyn sal verhoog word elke keer as u in 'n kamer instap, 'n pakket uitpak, 'n kommunikasie -toestel gebruik of selfs 'n koppie koffie neem. Geniet u aand se rus terwyl u kan, totdat linkses 'n manier uitvind om politieke boodskappe in u drome te straal.

Dit klink soos 'n strategie om Starbucks ’-voorraad in die vuil te slaan, miskien is die verborge agenda om kliënte weg te dryf, sodat hulle 'n paar winkels wat hulle in hul oor-uitbreidingsopwekking opgegooi het, kan afsluit en die verliese kan afskryf. Selfs die daad om kliënte 'n beker met rasboodskappe te gee met die hand geskryf op hulle gaan mense ongemaklik laat voel, wat vermoedelik die punt van die oefening is. Dit sou erg genoeg wees as hierdie slagspreuke vooraf op die houers gedruk is, maar deur dit met die hand te skryf, word dit 'n persoonlike aanval van die barista op die klant. roep jou uit.

As die baristas begin verbaal om kliënte te sukkel om 'n gesprek oor ras te begin met mense wat net 'n koppie koffie en 'n Deense wil hê om hul besige dag aan die gang te kry, sal hierdie inisiatief uiteindelik duisend video's op YouTube plaas, maar min van hulle vleiend na Starbucks. Sommige van die kliënte gaan meer wees as net vererg deur hinderlaagkonfrontasies oor hierdie “ emosionele kwessie. ”

Die Fortuin in die artikel word verder gesê dat Starbucks hierdie idee uitgedink het ná 'n paar maande se konsultasies met werknemers wat in Desember begin het, deels as gevolg van protesoptredes wat verskeie Amerikaanse stede ontwrig het nadat groot juries geweier het om wit polisiebeamptes aan te kla by die moord op 18 -jarige Michael Brown in Ferguson, Mo., naby St. Louis, en 43-jarige Eric Garner in Staten Island, NY ”

Beteken dit dat die gesprekke oor wedloop ” wat hulle met chai lattes sal bedien, insluitend die verduideliking van die besluit van die groot jurie in Ferguson heeltemal korrek, volgens elke analise tot en met Eric Holder se departement van justisie? Sal hulle gesprekke aan die gang sit met mense wat T-hemde dra en#8220Hands Up, Don't Shoot? ” om hulle te tugtig omdat hulle 'n doelbewuste valsheid versprei het wat deur rasiste-kansvatters versprei is?

Dit sal nie lank neem voordat die oorblywende kliëntebasis van Starbucks en#8217 begin kla dat barista-geïnisieerde rengesprekke op die een of ander manier skuins is nie. Dit sal nie lank duur voordat die eerste klant sê dat hy dink daar is algeheel groot vordering in rasseverhoudinge nie, en 'n woedende barista slaan 'n blik op hom of 'n kliënt en bederf die hele kafee met 'n woedende harangue. eskaleer tot 'n geveg of iemand staar na die handgeskrewe koffiekoppie en vra die kafee-personeel in 'n toon van amper beheerde woede, en noem u my 'n rassis? ” En hulle sal waarskynlik nie kry nie deur die eerste week van hierdie dwase idee voordat ontstoke klante na die barista's begin skree na die sosiologie-lesings van die laerskool en net die verdomde koffie gooi.

Fortuin noem 'n paar van die ander politieke twis waarmee Starbucks vasgevang is, insluitend die berugte ope brief van 2013 aan wapeneienaars waarin hulle gevra word om nie hul wapens in die winkel in te bring nie, $ 5 -armbande verkoop om geld in te samel vir “U.S. werkskepping, ” en 'n belofte om 10 000 veterane en hul eggenote oor vyf jaar aan te stel. Wat 'n mens ook al dink van die inisiatiewe –, ek dink president Obama het dit nie gedeel nie, soos skopklaar werk en les wat hy die res van ons gedwing het om met Starbucks-bestuur op te betaal. stil. Hulle het kliënte nie ongemaklik laat voel nie, afgesien van miskien 'n paar barista's wat meegesleur is deur die verkoop van die armbande van werke. ”

Rasseverhoudinge, aan die ander kant, is inherent aggressief onderwerp. Dit is selde voer vir kort, optimistiese besprekings. Een van die belangrikste lesse om uit die gemors van Ferguson te leer, is dat rasseverhoudinge op die ergste moontlike wyse gepolitiseer is en dat die vyandigheid doelbewus aangewakker word deur oneerlike operateurs wat finansieel en polities baat by onrus.

Goeie mense van elke etniese agtergrond wat nie rassisties is nie geringste voel tog senuweeagtig en verdedigend oor die kwessie. Selfs as die barista en 'n spesifieke kliënt oog-tot-oog kyk oor die probleem, is daar 'n goeie kans dat ander kliënte binne hoorafstand dit nie sal doen nie. Georganiseerde drukgroepe sal agterkom dat Starbucks 'n uitstekende manier is om 'n kamera-gereed toneel te veroorsaak, en as die bestuur hul gedrag aanstootlik vind, sal hulle met aansienlike regverdiging kan sê dat hulle net kom deelneem het aan die 'n groot rassebespreking beweer die korporasie dat dit 'n gasheer is.

Wat die gemiddelde Joe betref, wat net sy koppie duur Joe wil hê, sal hy óf met sy skouers sak en begin met voorbereide opmerkings wat hy kan mompel om die barista van sy rug af te kry, óf hy sal sy koffie by 'n onderneming kry dit behandel hom nie soos 'n laboratoriumrot in 'n bewussynsverhogende eksperiment nie. Miskien begin sommige vinnig denkende restaurantkettings hulself adverteer as vreedsame politiekvrye sones waar mense maaltye en drankies kan geniet sonder om uit elke hoek getrou te word.


Starbucks Baristas om kliënte te sukkel oor ‘Race Relations ’

Fortuin berig oor wat moontlik die ergste inskrywing in die lang geskiedenis van slegte korporatiewe idees kan wees, terwyl die koffieketting van Starbucks 'n inisiatief vir 'n goeie verhouding aankondig, wat barista's sal insluit wat rassisme ondervind:

Starbucks het 'n volledige bladsy -advertensie in die New York Times Sondag - 'n skerp, swart bladsy met 'n klein onderskrif "Sal ons oorwin?" in die middel, en die woorde "RaceTogether" met die logo van die onderneming, regs onder. Die advertensie, tesame met 'n soortgelyke een Maandag in USA Today, is deel van 'n inisiatief wat hierdie week deur die koffiewinkelketting geloods is om gesprekke en debat oor die wedloop in Amerika te stimuleer deur werknemers aan te moedig om met kliënte te skakel oor die onderwerp wat gereeld onder die knoppies lê.

Vanaf Maandag het Starbucks -barista's die opsie om kliënte te bedien om koppies te gee waarop hulle die woorde "Race Together" geskryf het en 'n bespreking oor ras begin. Hierdie Vrydag word elke eksemplaar van USA Today- met 'n daaglikse druk van byna 2 miljoen en 'n vennoot van Starbucks in hierdie inisiatief - sal die eerste in 'n reeks insetsels bevat met inligting oor rasseverhoudinge, insluitend 'n verskeidenheid perspektiewe op ras. Starbucks -koffiewinkels sal die insetsel ook in voorraad hê.

In 'n video wat Starbucks se byna 200 000 werkers toespreek, waarvan 40% lede is van 'n rasseminderheid, het [Starbucks se uitvoerende hoof, Howard] Schultz die idee dat ras 'n te warm onderwerp vir Starbucks is, verwerp.

'Ek verwerp dit. Ek verwerp dit heeltemal, ”het hy in die video -adres gesê. 'Dit is 'n emosionele kwessie. Maar dit is so uiters belangrik vir die land, 'het hy voortgegaan en daarop gewys dat die Verenigde State' soveel beter 'is as wat die huidige toestand van rasseverhoudinge voorstel.

Daar sal wees geen uitkomkans uit die politiek in Amerika, goeie burgers. U bewussyn sal verhoog word elke keer as u by 'n kamer instap, 'n pakket uitpak, 'n kommunikasie -toestel gebruik of selfs 'n koppie koffie aanvaar. Geniet u aand se rus terwyl u kan, totdat linkses 'n manier uitvind om politieke boodskappe in u drome te straal.

Dit klink soos 'n strategie om Starbucks ’-voorraad in die vuil te slaan, miskien is die verborge agenda om kliënte weg te dryf, sodat hulle 'n paar winkels wat hulle in hul oor-uitbreidingsopwekking opgegooi het, kan afsluit en die verliese kan afskryf. Selfs die daad om kliënte 'n beker met rasboodskappe te gee met die hand geskryf op hulle gaan mense ongemaklik laat voel, wat vermoedelik die punt van die oefening is. Dit sou erg genoeg wees as hierdie slagspreuke vooraf op die houers gedruk is, maar deur dit met die hand te skryf, word dit 'n persoonlike aanval van die barista op die klant. roep jou uit.

As die baristas begin verbaal om kliënte te sukkel om 'n gesprek oor ras te begin met mense wat net 'n koppie koffie en 'n Deense wil hê om hul besige dag aan die gang te kry, sal hierdie inisiatief uiteindelik duisend video's op YouTube plaas, maar min van hulle vleiend na Starbucks. Sommige van die kliënte gaan meer wees as net vererg deur hinderlaagkonfrontasies oor hierdie “ emosionele kwessie. ”

Die Fortuin In die artikel word verder gesê dat Starbucks hierdie idee uitgedink het ná 'n paar maande se konsultasies met werknemers wat in Desember begin het, deels as gevolg van protesoptredes wat verskeie Amerikaanse stede ontwrig het nadat groot juries geweier het om wit polisiebeamptes aan te kla by die moord op 18 -jarige Michael Brown in Ferguson, Mo., naby St. Louis, en 43-jarige Eric Garner in Staten Island, NY ”

Beteken dit dat die gesprekke oor wedloop ” wat hulle met chai lattes sal bedien, insluitend die verduideliking van die besluit van die groot jurie in Ferguson heeltemal korrek, volgens elke analise tot en met Eric Holder se departement van justisie? Sal hulle gesprekke aan die gang sit met mense wat T-hemde dra en#8220Hands Up, Don't Shoot? ” om hulle te tugtig omdat hulle 'n doelbewuste valsheid versprei het wat deur rasiste-kansvatters versprei is?

Dit sal nie lank neem voordat die oorblywende kliëntebasis van Starbucks en#8217 begin kla dat barista-geïnisieerde rengesprekke op die een of ander manier skuins is nie. Dit sal nie lank duur voordat die eerste klant sê dat hy dink daar is algeheel groot vordering in rasseverhoudinge nie, en 'n woedende barista slaan 'n blik op hom of 'n kliënt wat die hele kafee bederf met 'n woedende harangue. eskaleer tot 'n geveg of iemand staar na die handgeskrewe koffiekoppie en vra die kafee-personeel in 'n toon van amper beheerde woede, en noem u my 'n rassis? ” En hulle sal waarskynlik nie kry nie deur die eerste week van hierdie dwase idee voordat ontstoke klante na die barista's begin skree na die sosiologie-lesings van die laerskool en net die verdomde koffie gooi.

Fortuin noem 'n paar van die ander politieke twis waarmee Starbucks vasgevang is, insluitend die berugte ope brief van 2013 aan wapeneienaars waarin hulle gevra word om nie hul wapens in die winkel in te bring nie, $ 5 -armbande verkoop om geld in te samel vir “U.S. werkskepping, ” en 'n belofte om 10 000 veterane en hul eggenote oor vyf jaar aan te stel. Wat 'n mens ook al dink van die inisiatiewe –, ek dink president Obama het dit nie gedeel nie, soos skopklaar werk en les wat hy die res van ons gedwing het om met Starbucks-bestuur op te betaal. stil. Hulle het kliënte nie ongemaklik laat voel nie, afgesien van miskien 'n paar barista's wat meegesleur is deur die verkoop van die armbande van werke. ”

Rasseverhoudinge, aan die ander kant, is inherent aggressief onderwerp. Dit is selde voer vir kort, optimistiese besprekings. Een van die belangrike lesse om uit die gemors van Ferguson te leer, is dat rasseverhoudinge op die ergste moontlike wyse gepolitiseer is en dat vyande doelbewus aangewakker word deur oneerlike operateurs wat finansieel en polities baat by onrus.

Goeie mense van elke etniese agtergrond wat nie rassisties is nie geringste voel tog senuweeagtig en verdedigend oor die kwessie. Selfs as die barista en 'n spesifieke kliënt oog-tot-oog kyk oor die probleem, is daar 'n goeie kans dat ander kliënte binne hoorafstand dit nie sal doen nie. Georganiseerde drukgroepe sal agterkom dat Starbucks 'n uitstekende manier is om 'n kamera-gereed toneel te veroorsaak, en as die bestuur hul gedrag aanstootlik vind, sal hulle met aansienlike regverdiging kan sê dat hulle net kom deelneem het aan die 'n groot rassebespreking beweer die korporasie dat dit 'n gasheer is.

Wat die gemiddelde Joe betref, wat net sy koppie duur Joe wil hê, sal hy óf met sy skouers sak en begin met voorbereide opmerkings wat hy kan mompel om die barista van sy rug af te kry, óf hy sal sy koffie by 'n onderneming kry dit behandel hom nie soos 'n laboratoriumrot in 'n bewussynsverhogende eksperiment nie. Miskien begin sommige vinnig denkende restaurantkettings hulself adverteer as vreedsame politiekvrye sones waar mense maaltye en drankies kan geniet sonder om uit elke hoek getrou te word.


Starbucks Baristas om kliënte te sukkel oor ‘Race Relations ’

Fortuin berig oor wat moontlik die ergste inskrywing in die lang geskiedenis van slegte korporatiewe idees kan wees, terwyl die koffieketting van Starbucks 'n inisiatief vir 'n goeie verhouding aankondig, wat barista's insluit wat rassisme ondervind:

Starbucks het 'n volledige bladsy -advertensie in die New York Times op Sondag - 'n skerp, swart bladsy met 'n klein onderskrif "Sal ons oorwin?" in die middel, en die woorde "RaceTogether" met die logo van die onderneming, regs onder. Die advertensie, tesame met 'n soortgelyke een op Maandag in USA Today, is part of an initiative launched this week by the coffee store chain to stimulate conversation and debate about the race in America by getting employees to engage with customers about the perennially hot button subject.

Beginning on Monday, Starbucks baristas will have the option as they serve customers to hand cups on which they’ve handwritten the words “Race Together” and start a discussion about race. This Friday, each copy of USA Today— which has a daily print circulation of almost 2 million and is a partner of Starbucks in this initiative — will have the first of a series of insert with information about race relations, including a variety of perspectives on race. Starbucks coffee shops will also stock the insert.

In a video addressing Starbucks’ nearly 200,000 workers, 40% of whom are members of a racial minority, [Starbucks CEO Howard] Schultz dismissed the notion that race was too hot a topic business-wise for Starbucks to tackle.

“I reject that. I reject that completely,” he said in the video address. “It’s an emotional issue. But it is so vitally important to the country,” he continued, pointing to that the United States is “so much better” than what the current state of race relations portray it to be.

There will be no escape from politics in America, good citizens. Your consciousness will be raised every time you walk into a room, unwrap a package, engage any form of communications device, or even accept a cup of coffee. Enjoy your evening’s rest while you can, until left-wingers figure out a way to beam political messages into your dreams.

This sounds like a strategy to beat Starbucks’ stock into the dirt maybe the hidden agenda is to drive customers away so they can shut down a few of the stores they threw up in their over-expansion frenzy and write off the losses. Even the act of handing customers a cup with race messages hand-written on them is going to make people feel uncomfortable, which is presumably the point of the exercise. It would be bad enough if these slogans were pre-printed on the containers, but hand-writing them turns it into a personal assault from the barista upon the customer – he or she is calling you out.

If the baristas begin verbally hassling customers in an effort to “start a discussion on race” with people who just want a cup of coffee and a danish to get their busy day started, this initiative will end up putting a thousand videos on YouTube, few of them flattering to Starbucks. Some of the customers are going to be more than merely annoyed by ambush confrontations over this “emotional issue.”

Die Fortune article goes on to say that Starbucks hatched this idea following “several months of consultations with employees that started in December, in part as a result of protests that roiled several U.S. cities after grand juries declined to indict white police officers in the killings of 18-year-old Michael Brown in Ferguson, Mo., near St. Louis, and 43-year-old Eric Garner in Staten Island, N.Y.”

Does that mean the “conversations on race” they’ll be serving up with chai lattes will include explaining how that grand jury decision in Ferguson was entirely correct, as per every analysis up to and including Eric Holder’s Justice Department? Will they be sparking up conversations with people wearing “Hands Up, Don’t Shoot?” T-shirts to chastise them for spreading a deliberate falsehood manufactured by race-baiting opportunists?

It won’t take long before Starbucks’ remaining customer base begins complaining that barista-initiated race conversations are slanted one way or the other. It won’t be long before the first customer says he thinks there’s been great progress overall in race relations, and an angry barista snaps at him… or a customer snaps and treats the entire cafe to an angry harangue, which might just escalate into a fight… or someone stares at the hand-written coffee cup and asks the cafe staff, in a tone of barely-controlled rage, “Are you calling me a racist?” And they probably won’t get through the first week of this dopey idea before irate customers begin yelling at the baristas to can the grad-school sociology lectures and just pour the damn coffee already.

Fortune mentions some of the other political squabbles Starbucks has gotten caught up in, including the notorious 2013 open letter to gun owners asking them not to bring their weapons into the store, $5 bracelets sold to raise money for “U.S. job creation,” and a pledge to hire 10,000 veterans and their spouses over five years. Whatever one thinks of those initiatives – I guess President Obama didn’t share that “no such thing as shovel-ready jobs” lesson he forced the rest of us to pay for with Starbucks management – they’re quiet. They didn’t make customers feel uncomfortable, aside from perhaps a few baristas who got carried away upselling those “job creation bracelets.”

Race relations, on the other hand, is an inherently aggressive topic. It’s rarely fodder for brief, upbeat discussions. One of the important lessons to learn from the Ferguson mess is that race relations have been politicized in the worst possible way – animosities are deliberately stoked by dishonest operators who profit financially and politically from unrest.

Good people of every ethnic background who aren’t racist in the slightest nevertheless feel nervous and defensive about the issue. Even if the barista and a particular customer see eye-to-eye on the issue, there’s a good chance other customers within earshot will not. Organized pressure groups will realize hanging around at Starbucks is a great way to cause a camera-ready scene… and if management finds their behavior objectionable, they’ll be able to say, with considerable justification, that they just came to participate in the big racial discussion the corporation claims it’s eager to host.

As for the average Joe who just wants his cup of expensive joe, he’ll either slump his shoulders and start working up some prepared comments he can mumble to get the barista off his back… or he’ll get his coffee from a company that doesn’t treat him like a lab rat in a consciousness-raising experiment. Perhaps some quick-thinking restaurant chains will begin advertising themselves as peaceful politics-free zones where people can enjoy meals and beverages without being proselytized from every angle.


Starbucks Baristas To Hassle Customers About ‘Race Relations’

Fortune reports on what might just be the worst entry in the long history of bad corporate ideas, as the Starbucks coffee chain announces a “race relations initiative” that will include baristas hassling customers about racism:

Starbucks published a full page ad in the New York Times on Sunday — a stark, black, page with a tiny caption “Shall We Overcome?” in the middle, and the words “RaceTogether” with the company logo, on the bottom right. The ad, along with a similar one on Monday in USA Today, is part of an initiative launched this week by the coffee store chain to stimulate conversation and debate about the race in America by getting employees to engage with customers about the perennially hot button subject.

Beginning on Monday, Starbucks baristas will have the option as they serve customers to hand cups on which they’ve handwritten the words “Race Together” and start a discussion about race. This Friday, each copy of USA Today— which has a daily print circulation of almost 2 million and is a partner of Starbucks in this initiative — will have the first of a series of insert with information about race relations, including a variety of perspectives on race. Starbucks coffee shops will also stock the insert.

In a video addressing Starbucks’ nearly 200,000 workers, 40% of whom are members of a racial minority, [Starbucks CEO Howard] Schultz dismissed the notion that race was too hot a topic business-wise for Starbucks to tackle.

“I reject that. I reject that completely,” he said in the video address. “It’s an emotional issue. But it is so vitally important to the country,” he continued, pointing to that the United States is “so much better” than what the current state of race relations portray it to be.

There will be no escape from politics in America, good citizens. Your consciousness will be raised every time you walk into a room, unwrap a package, engage any form of communications device, or even accept a cup of coffee. Enjoy your evening’s rest while you can, until left-wingers figure out a way to beam political messages into your dreams.

This sounds like a strategy to beat Starbucks’ stock into the dirt maybe the hidden agenda is to drive customers away so they can shut down a few of the stores they threw up in their over-expansion frenzy and write off the losses. Even the act of handing customers a cup with race messages hand-written on them is going to make people feel uncomfortable, which is presumably the point of the exercise. It would be bad enough if these slogans were pre-printed on the containers, but hand-writing them turns it into a personal assault from the barista upon the customer – he or she is calling you out.

If the baristas begin verbally hassling customers in an effort to “start a discussion on race” with people who just want a cup of coffee and a danish to get their busy day started, this initiative will end up putting a thousand videos on YouTube, few of them flattering to Starbucks. Some of the customers are going to be more than merely annoyed by ambush confrontations over this “emotional issue.”

Die Fortune article goes on to say that Starbucks hatched this idea following “several months of consultations with employees that started in December, in part as a result of protests that roiled several U.S. cities after grand juries declined to indict white police officers in the killings of 18-year-old Michael Brown in Ferguson, Mo., near St. Louis, and 43-year-old Eric Garner in Staten Island, N.Y.”

Does that mean the “conversations on race” they’ll be serving up with chai lattes will include explaining how that grand jury decision in Ferguson was entirely correct, as per every analysis up to and including Eric Holder’s Justice Department? Will they be sparking up conversations with people wearing “Hands Up, Don’t Shoot?” T-shirts to chastise them for spreading a deliberate falsehood manufactured by race-baiting opportunists?

It won’t take long before Starbucks’ remaining customer base begins complaining that barista-initiated race conversations are slanted one way or the other. It won’t be long before the first customer says he thinks there’s been great progress overall in race relations, and an angry barista snaps at him… or a customer snaps and treats the entire cafe to an angry harangue, which might just escalate into a fight… or someone stares at the hand-written coffee cup and asks the cafe staff, in a tone of barely-controlled rage, “Are you calling me a racist?” And they probably won’t get through the first week of this dopey idea before irate customers begin yelling at the baristas to can the grad-school sociology lectures and just pour the damn coffee already.

Fortune mentions some of the other political squabbles Starbucks has gotten caught up in, including the notorious 2013 open letter to gun owners asking them not to bring their weapons into the store, $5 bracelets sold to raise money for “U.S. job creation,” and a pledge to hire 10,000 veterans and their spouses over five years. Whatever one thinks of those initiatives – I guess President Obama didn’t share that “no such thing as shovel-ready jobs” lesson he forced the rest of us to pay for with Starbucks management – they’re quiet. They didn’t make customers feel uncomfortable, aside from perhaps a few baristas who got carried away upselling those “job creation bracelets.”

Race relations, on the other hand, is an inherently aggressive topic. It’s rarely fodder for brief, upbeat discussions. One of the important lessons to learn from the Ferguson mess is that race relations have been politicized in the worst possible way – animosities are deliberately stoked by dishonest operators who profit financially and politically from unrest.

Good people of every ethnic background who aren’t racist in the slightest nevertheless feel nervous and defensive about the issue. Even if the barista and a particular customer see eye-to-eye on the issue, there’s a good chance other customers within earshot will not. Organized pressure groups will realize hanging around at Starbucks is a great way to cause a camera-ready scene… and if management finds their behavior objectionable, they’ll be able to say, with considerable justification, that they just came to participate in the big racial discussion the corporation claims it’s eager to host.

As for the average Joe who just wants his cup of expensive joe, he’ll either slump his shoulders and start working up some prepared comments he can mumble to get the barista off his back… or he’ll get his coffee from a company that doesn’t treat him like a lab rat in a consciousness-raising experiment. Perhaps some quick-thinking restaurant chains will begin advertising themselves as peaceful politics-free zones where people can enjoy meals and beverages without being proselytized from every angle.


Starbucks Baristas To Hassle Customers About ‘Race Relations’

Fortune reports on what might just be the worst entry in the long history of bad corporate ideas, as the Starbucks coffee chain announces a “race relations initiative” that will include baristas hassling customers about racism:

Starbucks published a full page ad in the New York Times on Sunday — a stark, black, page with a tiny caption “Shall We Overcome?” in the middle, and the words “RaceTogether” with the company logo, on the bottom right. The ad, along with a similar one on Monday in USA Today, is part of an initiative launched this week by the coffee store chain to stimulate conversation and debate about the race in America by getting employees to engage with customers about the perennially hot button subject.

Beginning on Monday, Starbucks baristas will have the option as they serve customers to hand cups on which they’ve handwritten the words “Race Together” and start a discussion about race. This Friday, each copy of USA Today— which has a daily print circulation of almost 2 million and is a partner of Starbucks in this initiative — will have the first of a series of insert with information about race relations, including a variety of perspectives on race. Starbucks coffee shops will also stock the insert.

In a video addressing Starbucks’ nearly 200,000 workers, 40% of whom are members of a racial minority, [Starbucks CEO Howard] Schultz dismissed the notion that race was too hot a topic business-wise for Starbucks to tackle.

“I reject that. I reject that completely,” he said in the video address. “It’s an emotional issue. But it is so vitally important to the country,” he continued, pointing to that the United States is “so much better” than what the current state of race relations portray it to be.

There will be no escape from politics in America, good citizens. Your consciousness will be raised every time you walk into a room, unwrap a package, engage any form of communications device, or even accept a cup of coffee. Enjoy your evening’s rest while you can, until left-wingers figure out a way to beam political messages into your dreams.

This sounds like a strategy to beat Starbucks’ stock into the dirt maybe the hidden agenda is to drive customers away so they can shut down a few of the stores they threw up in their over-expansion frenzy and write off the losses. Even the act of handing customers a cup with race messages hand-written on them is going to make people feel uncomfortable, which is presumably the point of the exercise. It would be bad enough if these slogans were pre-printed on the containers, but hand-writing them turns it into a personal assault from the barista upon the customer – he or she is calling you out.

If the baristas begin verbally hassling customers in an effort to “start a discussion on race” with people who just want a cup of coffee and a danish to get their busy day started, this initiative will end up putting a thousand videos on YouTube, few of them flattering to Starbucks. Some of the customers are going to be more than merely annoyed by ambush confrontations over this “emotional issue.”

Die Fortune article goes on to say that Starbucks hatched this idea following “several months of consultations with employees that started in December, in part as a result of protests that roiled several U.S. cities after grand juries declined to indict white police officers in the killings of 18-year-old Michael Brown in Ferguson, Mo., near St. Louis, and 43-year-old Eric Garner in Staten Island, N.Y.”

Does that mean the “conversations on race” they’ll be serving up with chai lattes will include explaining how that grand jury decision in Ferguson was entirely correct, as per every analysis up to and including Eric Holder’s Justice Department? Will they be sparking up conversations with people wearing “Hands Up, Don’t Shoot?” T-shirts to chastise them for spreading a deliberate falsehood manufactured by race-baiting opportunists?

It won’t take long before Starbucks’ remaining customer base begins complaining that barista-initiated race conversations are slanted one way or the other. It won’t be long before the first customer says he thinks there’s been great progress overall in race relations, and an angry barista snaps at him… or a customer snaps and treats the entire cafe to an angry harangue, which might just escalate into a fight… or someone stares at the hand-written coffee cup and asks the cafe staff, in a tone of barely-controlled rage, “Are you calling me a racist?” And they probably won’t get through the first week of this dopey idea before irate customers begin yelling at the baristas to can the grad-school sociology lectures and just pour the damn coffee already.

Fortune mentions some of the other political squabbles Starbucks has gotten caught up in, including the notorious 2013 open letter to gun owners asking them not to bring their weapons into the store, $5 bracelets sold to raise money for “U.S. job creation,” and a pledge to hire 10,000 veterans and their spouses over five years. Whatever one thinks of those initiatives – I guess President Obama didn’t share that “no such thing as shovel-ready jobs” lesson he forced the rest of us to pay for with Starbucks management – they’re quiet. They didn’t make customers feel uncomfortable, aside from perhaps a few baristas who got carried away upselling those “job creation bracelets.”

Race relations, on the other hand, is an inherently aggressive topic. It’s rarely fodder for brief, upbeat discussions. One of the important lessons to learn from the Ferguson mess is that race relations have been politicized in the worst possible way – animosities are deliberately stoked by dishonest operators who profit financially and politically from unrest.

Good people of every ethnic background who aren’t racist in the slightest nevertheless feel nervous and defensive about the issue. Even if the barista and a particular customer see eye-to-eye on the issue, there’s a good chance other customers within earshot will not. Organized pressure groups will realize hanging around at Starbucks is a great way to cause a camera-ready scene… and if management finds their behavior objectionable, they’ll be able to say, with considerable justification, that they just came to participate in the big racial discussion the corporation claims it’s eager to host.

As for the average Joe who just wants his cup of expensive joe, he’ll either slump his shoulders and start working up some prepared comments he can mumble to get the barista off his back… or he’ll get his coffee from a company that doesn’t treat him like a lab rat in a consciousness-raising experiment. Perhaps some quick-thinking restaurant chains will begin advertising themselves as peaceful politics-free zones where people can enjoy meals and beverages without being proselytized from every angle.


Starbucks Baristas To Hassle Customers About ‘Race Relations’

Fortune reports on what might just be the worst entry in the long history of bad corporate ideas, as the Starbucks coffee chain announces a “race relations initiative” that will include baristas hassling customers about racism:

Starbucks published a full page ad in the New York Times on Sunday — a stark, black, page with a tiny caption “Shall We Overcome?” in the middle, and the words “RaceTogether” with the company logo, on the bottom right. The ad, along with a similar one on Monday in USA Today, is part of an initiative launched this week by the coffee store chain to stimulate conversation and debate about the race in America by getting employees to engage with customers about the perennially hot button subject.

Beginning on Monday, Starbucks baristas will have the option as they serve customers to hand cups on which they’ve handwritten the words “Race Together” and start a discussion about race. This Friday, each copy of USA Today— which has a daily print circulation of almost 2 million and is a partner of Starbucks in this initiative — will have the first of a series of insert with information about race relations, including a variety of perspectives on race. Starbucks coffee shops will also stock the insert.

In a video addressing Starbucks’ nearly 200,000 workers, 40% of whom are members of a racial minority, [Starbucks CEO Howard] Schultz dismissed the notion that race was too hot a topic business-wise for Starbucks to tackle.

“I reject that. I reject that completely,” he said in the video address. “It’s an emotional issue. But it is so vitally important to the country,” he continued, pointing to that the United States is “so much better” than what the current state of race relations portray it to be.

There will be no escape from politics in America, good citizens. Your consciousness will be raised every time you walk into a room, unwrap a package, engage any form of communications device, or even accept a cup of coffee. Enjoy your evening’s rest while you can, until left-wingers figure out a way to beam political messages into your dreams.

This sounds like a strategy to beat Starbucks’ stock into the dirt maybe the hidden agenda is to drive customers away so they can shut down a few of the stores they threw up in their over-expansion frenzy and write off the losses. Even the act of handing customers a cup with race messages hand-written on them is going to make people feel uncomfortable, which is presumably the point of the exercise. It would be bad enough if these slogans were pre-printed on the containers, but hand-writing them turns it into a personal assault from the barista upon the customer – he or she is calling you out.

If the baristas begin verbally hassling customers in an effort to “start a discussion on race” with people who just want a cup of coffee and a danish to get their busy day started, this initiative will end up putting a thousand videos on YouTube, few of them flattering to Starbucks. Some of the customers are going to be more than merely annoyed by ambush confrontations over this “emotional issue.”

Die Fortune article goes on to say that Starbucks hatched this idea following “several months of consultations with employees that started in December, in part as a result of protests that roiled several U.S. cities after grand juries declined to indict white police officers in the killings of 18-year-old Michael Brown in Ferguson, Mo., near St. Louis, and 43-year-old Eric Garner in Staten Island, N.Y.”

Does that mean the “conversations on race” they’ll be serving up with chai lattes will include explaining how that grand jury decision in Ferguson was entirely correct, as per every analysis up to and including Eric Holder’s Justice Department? Will they be sparking up conversations with people wearing “Hands Up, Don’t Shoot?” T-shirts to chastise them for spreading a deliberate falsehood manufactured by race-baiting opportunists?

It won’t take long before Starbucks’ remaining customer base begins complaining that barista-initiated race conversations are slanted one way or the other. It won’t be long before the first customer says he thinks there’s been great progress overall in race relations, and an angry barista snaps at him… or a customer snaps and treats the entire cafe to an angry harangue, which might just escalate into a fight… or someone stares at the hand-written coffee cup and asks the cafe staff, in a tone of barely-controlled rage, “Are you calling me a racist?” And they probably won’t get through the first week of this dopey idea before irate customers begin yelling at the baristas to can the grad-school sociology lectures and just pour the damn coffee already.

Fortune mentions some of the other political squabbles Starbucks has gotten caught up in, including the notorious 2013 open letter to gun owners asking them not to bring their weapons into the store, $5 bracelets sold to raise money for “U.S. job creation,” and a pledge to hire 10,000 veterans and their spouses over five years. Whatever one thinks of those initiatives – I guess President Obama didn’t share that “no such thing as shovel-ready jobs” lesson he forced the rest of us to pay for with Starbucks management – they’re quiet. They didn’t make customers feel uncomfortable, aside from perhaps a few baristas who got carried away upselling those “job creation bracelets.”

Race relations, on the other hand, is an inherently aggressive topic. It’s rarely fodder for brief, upbeat discussions. One of the important lessons to learn from the Ferguson mess is that race relations have been politicized in the worst possible way – animosities are deliberately stoked by dishonest operators who profit financially and politically from unrest.

Good people of every ethnic background who aren’t racist in the slightest nevertheless feel nervous and defensive about the issue. Even if the barista and a particular customer see eye-to-eye on the issue, there’s a good chance other customers within earshot will not. Organized pressure groups will realize hanging around at Starbucks is a great way to cause a camera-ready scene… and if management finds their behavior objectionable, they’ll be able to say, with considerable justification, that they just came to participate in the big racial discussion the corporation claims it’s eager to host.

As for the average Joe who just wants his cup of expensive joe, he’ll either slump his shoulders and start working up some prepared comments he can mumble to get the barista off his back… or he’ll get his coffee from a company that doesn’t treat him like a lab rat in a consciousness-raising experiment. Perhaps some quick-thinking restaurant chains will begin advertising themselves as peaceful politics-free zones where people can enjoy meals and beverages without being proselytized from every angle.


Starbucks Baristas To Hassle Customers About ‘Race Relations’

Fortune reports on what might just be the worst entry in the long history of bad corporate ideas, as the Starbucks coffee chain announces a “race relations initiative” that will include baristas hassling customers about racism:

Starbucks published a full page ad in the New York Times on Sunday — a stark, black, page with a tiny caption “Shall We Overcome?” in the middle, and the words “RaceTogether” with the company logo, on the bottom right. The ad, along with a similar one on Monday in USA Today, is part of an initiative launched this week by the coffee store chain to stimulate conversation and debate about the race in America by getting employees to engage with customers about the perennially hot button subject.

Beginning on Monday, Starbucks baristas will have the option as they serve customers to hand cups on which they’ve handwritten the words “Race Together” and start a discussion about race. This Friday, each copy of USA Today— which has a daily print circulation of almost 2 million and is a partner of Starbucks in this initiative — will have the first of a series of insert with information about race relations, including a variety of perspectives on race. Starbucks coffee shops will also stock the insert.

In a video addressing Starbucks’ nearly 200,000 workers, 40% of whom are members of a racial minority, [Starbucks CEO Howard] Schultz dismissed the notion that race was too hot a topic business-wise for Starbucks to tackle.

“I reject that. I reject that completely,” he said in the video address. “It’s an emotional issue. But it is so vitally important to the country,” he continued, pointing to that the United States is “so much better” than what the current state of race relations portray it to be.

There will be no escape from politics in America, good citizens. Your consciousness will be raised every time you walk into a room, unwrap a package, engage any form of communications device, or even accept a cup of coffee. Enjoy your evening’s rest while you can, until left-wingers figure out a way to beam political messages into your dreams.

This sounds like a strategy to beat Starbucks’ stock into the dirt maybe the hidden agenda is to drive customers away so they can shut down a few of the stores they threw up in their over-expansion frenzy and write off the losses. Even the act of handing customers a cup with race messages hand-written on them is going to make people feel uncomfortable, which is presumably the point of the exercise. It would be bad enough if these slogans were pre-printed on the containers, but hand-writing them turns it into a personal assault from the barista upon the customer – he or she is calling you out.

If the baristas begin verbally hassling customers in an effort to “start a discussion on race” with people who just want a cup of coffee and a danish to get their busy day started, this initiative will end up putting a thousand videos on YouTube, few of them flattering to Starbucks. Some of the customers are going to be more than merely annoyed by ambush confrontations over this “emotional issue.”

Die Fortune article goes on to say that Starbucks hatched this idea following “several months of consultations with employees that started in December, in part as a result of protests that roiled several U.S. cities after grand juries declined to indict white police officers in the killings of 18-year-old Michael Brown in Ferguson, Mo., near St. Louis, and 43-year-old Eric Garner in Staten Island, N.Y.”

Does that mean the “conversations on race” they’ll be serving up with chai lattes will include explaining how that grand jury decision in Ferguson was entirely correct, as per every analysis up to and including Eric Holder’s Justice Department? Will they be sparking up conversations with people wearing “Hands Up, Don’t Shoot?” T-shirts to chastise them for spreading a deliberate falsehood manufactured by race-baiting opportunists?

It won’t take long before Starbucks’ remaining customer base begins complaining that barista-initiated race conversations are slanted one way or the other. It won’t be long before the first customer says he thinks there’s been great progress overall in race relations, and an angry barista snaps at him… or a customer snaps and treats the entire cafe to an angry harangue, which might just escalate into a fight… or someone stares at the hand-written coffee cup and asks the cafe staff, in a tone of barely-controlled rage, “Are you calling me a racist?” And they probably won’t get through the first week of this dopey idea before irate customers begin yelling at the baristas to can the grad-school sociology lectures and just pour the damn coffee already.

Fortune mentions some of the other political squabbles Starbucks has gotten caught up in, including the notorious 2013 open letter to gun owners asking them not to bring their weapons into the store, $5 bracelets sold to raise money for “U.S. job creation,” and a pledge to hire 10,000 veterans and their spouses over five years. Whatever one thinks of those initiatives – I guess President Obama didn’t share that “no such thing as shovel-ready jobs” lesson he forced the rest of us to pay for with Starbucks management – they’re quiet. They didn’t make customers feel uncomfortable, aside from perhaps a few baristas who got carried away upselling those “job creation bracelets.”

Race relations, on the other hand, is an inherently aggressive topic. It’s rarely fodder for brief, upbeat discussions. One of the important lessons to learn from the Ferguson mess is that race relations have been politicized in the worst possible way – animosities are deliberately stoked by dishonest operators who profit financially and politically from unrest.

Good people of every ethnic background who aren’t racist in the slightest nevertheless feel nervous and defensive about the issue. Even if the barista and a particular customer see eye-to-eye on the issue, there’s a good chance other customers within earshot will not. Organized pressure groups will realize hanging around at Starbucks is a great way to cause a camera-ready scene… and if management finds their behavior objectionable, they’ll be able to say, with considerable justification, that they just came to participate in the big racial discussion the corporation claims it’s eager to host.

As for the average Joe who just wants his cup of expensive joe, he’ll either slump his shoulders and start working up some prepared comments he can mumble to get the barista off his back… or he’ll get his coffee from a company that doesn’t treat him like a lab rat in a consciousness-raising experiment. Perhaps some quick-thinking restaurant chains will begin advertising themselves as peaceful politics-free zones where people can enjoy meals and beverages without being proselytized from every angle.


Starbucks Baristas To Hassle Customers About ‘Race Relations’

Fortune reports on what might just be the worst entry in the long history of bad corporate ideas, as the Starbucks coffee chain announces a “race relations initiative” that will include baristas hassling customers about racism:

Starbucks published a full page ad in the New York Times on Sunday — a stark, black, page with a tiny caption “Shall We Overcome?” in the middle, and the words “RaceTogether” with the company logo, on the bottom right. The ad, along with a similar one on Monday in USA Today, is part of an initiative launched this week by the coffee store chain to stimulate conversation and debate about the race in America by getting employees to engage with customers about the perennially hot button subject.

Beginning on Monday, Starbucks baristas will have the option as they serve customers to hand cups on which they’ve handwritten the words “Race Together” and start a discussion about race. This Friday, each copy of USA Today— which has a daily print circulation of almost 2 million and is a partner of Starbucks in this initiative — will have the first of a series of insert with information about race relations, including a variety of perspectives on race. Starbucks coffee shops will also stock the insert.

In a video addressing Starbucks’ nearly 200,000 workers, 40% of whom are members of a racial minority, [Starbucks CEO Howard] Schultz dismissed the notion that race was too hot a topic business-wise for Starbucks to tackle.

“I reject that. I reject that completely,” he said in the video address. “It’s an emotional issue. But it is so vitally important to the country,” he continued, pointing to that the United States is “so much better” than what the current state of race relations portray it to be.

There will be no escape from politics in America, good citizens. Your consciousness will be raised every time you walk into a room, unwrap a package, engage any form of communications device, or even accept a cup of coffee. Enjoy your evening’s rest while you can, until left-wingers figure out a way to beam political messages into your dreams.

This sounds like a strategy to beat Starbucks’ stock into the dirt maybe the hidden agenda is to drive customers away so they can shut down a few of the stores they threw up in their over-expansion frenzy and write off the losses. Even the act of handing customers a cup with race messages hand-written on them is going to make people feel uncomfortable, which is presumably the point of the exercise. It would be bad enough if these slogans were pre-printed on the containers, but hand-writing them turns it into a personal assault from the barista upon the customer – he or she is calling you out.

If the baristas begin verbally hassling customers in an effort to “start a discussion on race” with people who just want a cup of coffee and a danish to get their busy day started, this initiative will end up putting a thousand videos on YouTube, few of them flattering to Starbucks. Some of the customers are going to be more than merely annoyed by ambush confrontations over this “emotional issue.”

Die Fortune article goes on to say that Starbucks hatched this idea following “several months of consultations with employees that started in December, in part as a result of protests that roiled several U.S. cities after grand juries declined to indict white police officers in the killings of 18-year-old Michael Brown in Ferguson, Mo., near St. Louis, and 43-year-old Eric Garner in Staten Island, N.Y.”

Does that mean the “conversations on race” they’ll be serving up with chai lattes will include explaining how that grand jury decision in Ferguson was entirely correct, as per every analysis up to and including Eric Holder’s Justice Department? Will they be sparking up conversations with people wearing “Hands Up, Don’t Shoot?” T-shirts to chastise them for spreading a deliberate falsehood manufactured by race-baiting opportunists?

It won’t take long before Starbucks’ remaining customer base begins complaining that barista-initiated race conversations are slanted one way or the other. It won’t be long before the first customer says he thinks there’s been great progress overall in race relations, and an angry barista snaps at him… or a customer snaps and treats the entire cafe to an angry harangue, which might just escalate into a fight… or someone stares at the hand-written coffee cup and asks the cafe staff, in a tone of barely-controlled rage, “Are you calling me a racist?” And they probably won’t get through the first week of this dopey idea before irate customers begin yelling at the baristas to can the grad-school sociology lectures and just pour the damn coffee already.

Fortune mentions some of the other political squabbles Starbucks has gotten caught up in, including the notorious 2013 open letter to gun owners asking them not to bring their weapons into the store, $5 bracelets sold to raise money for “U.S. job creation,” and a pledge to hire 10,000 veterans and their spouses over five years. Whatever one thinks of those initiatives – I guess President Obama didn’t share that “no such thing as shovel-ready jobs” lesson he forced the rest of us to pay for with Starbucks management – they’re quiet. They didn’t make customers feel uncomfortable, aside from perhaps a few baristas who got carried away upselling those “job creation bracelets.”

Race relations, on the other hand, is an inherently aggressive topic. It’s rarely fodder for brief, upbeat discussions. One of the important lessons to learn from the Ferguson mess is that race relations have been politicized in the worst possible way – animosities are deliberately stoked by dishonest operators who profit financially and politically from unrest.

Good people of every ethnic background who aren’t racist in the slightest nevertheless feel nervous and defensive about the issue. Even if the barista and a particular customer see eye-to-eye on the issue, there’s a good chance other customers within earshot will not. Georganiseerde drukgroepe sal agterkom dat Starbucks 'n uitstekende manier is om 'n kamera-gereed toneel te veroorsaak, en as die bestuur hul gedrag aanstootlik vind, sal hulle met aansienlike regverdiging kan sê dat hulle net kom deelneem het aan die 'n groot rassebespreking beweer die korporasie dat dit 'n gasheer is.

Wat die gemiddelde Joe betref, wat net sy koppie duur Joe wil hê, sal hy óf met sy skouers sak en begin met voorbereide opmerkings wat hy kan mompel om die barista van sy rug af te kry, óf hy sal sy koffie by 'n onderneming kry dit behandel hom nie soos 'n laboratoriumrot in 'n bewussynsverhogende eksperiment nie. Miskien begin sommige vinnig denkende restaurantkettings hulself adverteer as vreedsame politiekvrye sones waar mense maaltye en drankies kan geniet sonder om uit elke hoek getrou te word.


Kyk die video: Дебати команда гоблин (Januarie 2022).